AS IS: Emulating Analog Equipment Visually

We had a visually appealing interface that replicated the aesthetics of analog equipment.

Introducing a New Digital Content and Subscription-Based Platform

I proposed the development of a new app and platform that seamlessly integrated digital content and a subscription model. This allowed us to expand our reach to a wider audience and explore alternative business models.

1. TO BE: Leveraging Digital Capabilities - TONE CLOUD

The journey of learning music often begins with imitation. In this platform, users can share their customized tones and interact with master presets, creating a community where learning becomes more targeted and collaborative.

2. AI JAM: Accompanied by AI

To facilitate the learning process, we introduced AI-generated backing tracks that users can select from a streaming-like platform. This allows them to improvise and play along with their favorite songs. The system also includes training modules to enhance musical skills.

3. Instrument Enthusiasm

Apart from creating beautiful tones, musical instruments possess a unique charm. We sought to innovate their interactive modes by exploring different UI approaches. Rather than simply replicating analog interfaces, we experimented with icon-based style selection and abstract touchpad controls to adjust parameters, fostering a sense of joy and playfulness in using the equipment.

Conclusion: Addressing UI Conflicts in Different Sales Models

This project presented a bold challenge as we made comprehensive adjustments to the digital equipment landscape, transitioning from serving pro users to a broader audience.

One of the challenges we faced was reconciling conflicting perceptions of value. The similarity between our UI design and that of platforms like Google and Spotify evoked associations with freemium models. On the other hand, the realistic analog design lends itself better to higher-priced software sales models. After thorough experimentation, we determined that these features would be more suited to individual sales models, each catering to a specific pricing strategy.

In summary, our exploration into digital innovations for music equipment involved a shift in focus, adapting to the needs of different user segments. By leveraging design thinking principles and considering the complexities of various sales models, we aimed to create experiences that resonated with users, while also considering the commercial viability of the product.